英国知名品牌价值资讯公司Brand Finance公布了“2019年全球品牌500强”报告，亚马逊一如既往将“全球最具价值品牌”的头衔收入了囊中，过去一年，亚马逊的品牌价值增长了25%，达1879亿美元，比排名第2的苹果公司多了30多亿美元，谷歌则继苹果之后，排名第3。
排名企业名称所属国家领域1AmazonUnited StatesTech2AppleUnited StatesTech3GoogleUnited StatesTech4MicrosoftUnited StatesTech5SamsungSouth KoreaTech6AT&TUnited StatesTelecoms7FacebookUnited StatesTech8ICBCChinaBanking9VerizonUnited StatesTelecoms10China Construction BankChinaBanking11WalmartUnited StatesRetail12HuaweiChinaTech13Mercedes-BenzGermanyAuto14Ping AnChina15China MobileChinaTelecoms16Agricultural Bank of ChinaChinaBanking17ToyotaJapanAuto18State GridChinaUtilities19Bank of ChinaChinaBanking20WeChatChinaTech21Tencent (QQ)ChinaTech22Home DepotUnited StatesRetail23TaobaoChinaTech24T (Deutsche Telekom)GermanyTelecoms25DisneyUnited StatesMedia26ShellNetherlandsOil & Gas27VolkswagenGermanyAuto28NTT GroupJapanTelecoms29BMWGermanyAuto30Wells FargoUnited StatesBanking31StarbucksUnited StatesRestaurants32YouTubeUnited StatesTech33PetroChinaChinaOil & Gas34Bank of AmericaUnited StatesBanking35TmallChinaTech36CitiUnited StatesBanking37ChaseUnited StatesBanking38Coca-ColaUnited StatesSoft Drinks39MarlboroUnited StatesTobacco40IBMUnited StatesCommercial Services41NikeUnited StatesApparel42BoeingUnited StatesAerospace & Defence43McDonald'sUnited StatesRestaurants44United States StatesHealthcareUnited StatesHealthcare45MoutaiChinaSpirits46DeloitteUnited StatesCommercial Services47PorscheGermanyAuto48UPSUnited StatesLogistics49SinopecChinaOil & Gas50IntelUnited StatesTech51General ElectricUnited StatesEngineering Construction52VisaUnited StatesCommercial Services53American ExpressUnited StatesCommercial Services54XfinityUnited StatesTelecoms55Mitsubishi GroupJapanAuto56AccentureUnited StatesIT Services57HondaJapanAuto58CSCECChinaEngineering Construction59OracleUnited StatesTech60TotalFranceOil & Gas61PWCUnited StatesCommercial Services62FedExUnited StatesLogistics63Lowe'sUnited StatesRetail64EYUnited StatesKingdom Commercial Services65AllianzGermanyInsurance66BoschGermanyEngineering Construction67DellUnited StatesTech68BPUnited StatesOil & Gas69UberUnited StatesTech70China Merchants BankChinaBanking71China LifeChinaInsurance72CiscoUnited StatesTech73SiemensGermanyEngineering Construction74IKEASwedenRetail75VodafoneUnited StatesKingdom Telecoms76CVS HealthUnited StatesRetail77NetflixUnited StatesTech78OrangeFranceTelecoms79Hyundai GroupSouth KoreaAuto80China TelecomChinaTelecoms81EvergrandeChinaReal Estate82HSBCUnited KingdomBanking83JP MorganUnited StatesBanking84NestléSwitzerlandFood85AudiGermanyAuto86Tata GroupIndiaEngineering Construction87BaiduChinaTech88SoftBankJapanTelecoms89NissanJapanAuto90PepsiUnited StatesSoft Drinks91LG GroupSouth KoreaTech92ZaraSpainApparel93FordUnited StatesAuto94MastercardUnited StatesCommercial Services95auJapanTelecoms96SantanderSpainBanking97RBCCanadaBanking98CostcoUnited StatesRetail99ChevronUnited StatesOil & Gas100InstagramUnited States101AdidasGermanyApparel102Country GardenChinaReal Estate103TargetUnited StatesRetail104WuliangyeChinaSpirits105FoxUnited StatesMedia106WalgreensUnited StatesRetail107H&MSwedenApparel108UniversalUnited StatesMedia109AXAFranceInsurance110SAPGermanyTech111AIAChina (Hong Kong)Insurance112SpectrumUnited StatesTelecoms113China Railway Construction CorporationChinaEngineering & Construction114Hitachi GroupJapanTech115BNP ParibasFranceBanking116AlibabaChinaTech117Bank of CommunicationsChinaBanking118Capital OneUnited StatesBanking119NBCUnited StatesMedia120Johnson'sUnited StatesCosmetics & Personal Care121TDCanadaBanking122VolvoSwedenAuto123CartierFranceApparel124Louis VuittonFranceApparel125AnthemUnited StatesHealthcare126KFCUnited StatesRestaurants127PetronasMalaysiaOil & Gas128ChevroletUnited StatesAuto129ExxonMobilUnited StatesOil & Gas130Shanghai Pudong Development BankChinaBanking131Warner Bros.United StatesMedia132PaypalUnited StatesCommercial Services133AirbusFranceAerospace & Defence134KPMGUnited StatesCommercial Services135China CITIC BankChinaBanking136Sumitomo GroupJapanMining, Iron & Steel137OptumUnited StatesHealthcare138Midea vChinaTech139SberbankRussiaBanking140SonyJapanTech141NetEaseChinaTech142EDFFranceUtilities143PanasonicJapanTech144booking.comUnited StatesTech145UniqloJapanApparel146Industrial BankChinaBanking147CRECGChinaEngineering & Construction148BarclaysUnited KingdomBanking149ChanelFranceCosmetics & Personal Care150JRJapanLogistics151JD.comChinaTech152INGNetherlandsBanking153MUFGJapanBanking154TescoUnited KingdomRetail155ScotiabankCanadaBanking156RenaultFranceAuto157DHLGermanyLogistics158SK GroupSouth KoreaTelecoms159CBSUnited StatesMedia160Postal Savings BankChinaBanking161Lockheed MartinUnited StatesAerospace & Defence162VankeChinaReal Estate163HermesFranceApparel164AetnaUnited StatesHealthcare165GreenlandChinaReal Estate166L'OréalFranceCosmetics & Personal Care167BBVASpainBanking168China Pacific Insurance CompanyChinaInsurance169EniItalyOil & Gas170MovistarSpainTelecoms171CanonJapanTech172UBSSwitzerlandBanking173TelstraAustraliaTelecoms174Goldman SachsUnited StatesBanking175AldiUnited 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Services343SwisscomSwitzerlandTelecoms344State Bank of IndiaIndiaBanking345BHPAustraliaMining, Iron & Steel346NescaféSwitzerlandSoft Drinks347ClaroMexicoTelecoms348ChubbSwitzerlandInsurance349CapgeminiFranceIT Services350Crédit AgricoleFranceBanking351Tiffany & Co.United StatesApparel352Circle KCanadaRetail353Thermo Fisher ScientificUnited StatesTech354SFRFranceTelecoms355Sainsbury'sUnited KingdomRetail356LukoilRussiaOil & Gas357Daiwa HouseJapanEngineering & Construction358SyscoUnited StatesCommercial Services359PTTThailandOil & Gas360TelenorNorwayTelecoms361El Corte InglésSpainRetail362Pall MallUnited KingdomTobacco363UOBSingaporeBanking364OCBC BankSingaporeBanking365NordeaDenmarkBanking366ChunghwaChina (Taiwan)Telecoms367KrogerUnited StatesRetail368AsdaUnited KingdomRetail369MS&ADJapanInsurance370Western DigitalUnited StatesTech371Standard CharteredUnited KingdomBanking372DXC TechnologyUnited StatesIT Services373La PosteFranceLogistics374TravelersUnited StatesInsurance375Tim 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StatesApparel468RepsolSpainOil & Gas469CumminsUnited StatesEngineering & Construction470FergusonUnited StatesEngineering & Construction471ThalesFranceAerospace & Defence472CaixaBankSpainBanking473Jack Daniel'sUnited StatesSpirits474Shinhan Financial GroupSouth KoreaBanking475ArcelorMittalLuxembourgMining, Iron & Steel476BB&TUnited StatesBanking477Banco do BrasilBrazilBanking478Viettel TelecomVietnamTelecoms479Lotte GroupSouth KoreaFood480RandstadNetherlandsCommercial Services481Deutsche BankGermanyBanking482CarrierUnited StatesEngineering & Construction483iQiyiChinaTech484ClarinsFranceCosmetics & Personal Care485CNP AssurancesFranceInsurance486Tide/ArielUnited StatesCosmetics & Personal Care487IberdrolaSpainUtilities488BloombergUnited StatesMedia489SafewayUnited StatesRetail490CaixaBrazilBanking491China EasternChinaAirlines492HalliburtonUnited StatesOil & Gas493AdeccoSwitzerlandCommercial Services494MaybankMalaysiaBanking495GatoradeUnited StatesSoft Drinks496KB Financial GroupSouth KoreaBanking497DaikinJapanEngineering & Construction498MarshallsUnited StatesRetail499Bank of BeijingChinaBanking500British AirwaysUnited KingdomAirlines关于Brand Finance
Brand Finance是全球领先的独立品牌价值和战略咨询公司，每年会对全球数千个知名品牌进行评估，“全球品牌价值500强”是全球唯一被国际标准委员会ISO认证的榜单，在国际上具高度权威性。该榜单主要从三个维度评估企业品牌价值，即品牌强度指数、特许费率、品牌营业收入，重点考究企业可持续发展、客户服务、企业社会责任等方面。
全球品牌排行榜亮点
每年，Brand Finance都会重视全球最大的品牌。全球500个最具价值品牌的所有行业和国家都包含在1月22日在瑞士达沃斯世界经济论坛上发布的品牌融资全球500强报告中。
法拉利加速夺得世界最强品牌称号，得分为94.8分（满分100分）和AAA+评级。
三大品牌中的三个：德勤，普华永道和安永，获得精英AAA+品牌实力评级，而毕马威落后于此。
亚马逊捍卫全球最有价值品牌的优势地位，增长25％至1879亿美元，苹果和谷歌排名第二和第三。
随着科技品牌在排名中领先，微软以47％的品牌价值增长回归前五，而Facebook认为其品牌实力受丑闻玷污。
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