英国知名品牌价值资讯公司Brand Finance公布了“2019年全球品牌500强”报告，亚马逊一如既往将“全球最具价值品牌”的头衔收入了囊中，过去一年，亚马逊的品牌价值增长了25%，达1879亿美元，比排名第2的苹果公司多了30多亿美元，谷歌则继苹果之后，排名第3。
排名 企业名称 所属国家 领域 1 Amazon United States Tech 2 Apple United States Tech 3 Google United States Tech 4 Microsoft United States Tech 5 Samsung South Korea Tech 6 AT&T United States Telecoms 7 Facebook United States Tech 8 ICBC China Banking 9 Verizon United States Telecoms 10 China Construction Bank China Banking 11 Walmart United States Retail 12 Huawei China Tech 13 Mercedes-Benz Germany Auto 14 Ping An China 15 China Mobile China Telecoms 16 Agricultural Bank of China China Banking 17 Toyota Japan Auto 18 State Grid China Utilities 19 Bank of China China Banking 20 WeChat China Tech 21 Tencent (QQ) China Tech 22 Home Depot United States Retail 23 Taobao China Tech 24 T (Deutsche Telekom) Germany Telecoms 25 Disney United States Media 26 Shell Netherlands Oil & Gas 27 Volkswagen Germany Auto 28 NTT Group Japan Telecoms 29 BMW Germany Auto 30 Wells Fargo United States Banking 31 Starbucks United States Restaurants 32 YouTube United States Tech 33 PetroChina China Oil & Gas 34 Bank of America United States Banking 35 Tmall China Tech 36 Citi United States Banking 37 Chase United States Banking 38 Coca-Cola United States Soft Drinks 39 Marlboro United States Tobacco 40 IBM United States Commercial Services 41 Nike United States Apparel 42 Boeing United States Aerospace & Defence 43 McDonald's United States Restaurants 44 United States StatesHealthcare United States Healthcare 45 Moutai China Spirits 46 Deloitte United States Commercial Services 47 Porsche Germany Auto 48 UPS United States Logistics 49 Sinopec China Oil & Gas 50 Intel United States Tech 51 General Electric United States Engineering Construction 52 Visa United States Commercial Services 53 American Express United States Commercial Services 54 Xfinity United States Telecoms 55 Mitsubishi Group Japan Auto 56 Accenture United States IT Services 57 Honda Japan Auto 58 CSCEC China Engineering Construction 59 Oracle United States Tech 60 Total France Oil & Gas 61 PWC United States Commercial Services 62 FedEx United States Logistics 63 Lowe's United States Retail 64 EY United States Kingdom Commercial Services 65 Allianz Germany Insurance 66 Bosch Germany Engineering Construction 67 Dell United States Tech 68 BP United States Oil & Gas 69 Uber United States Tech 70 China Merchants Bank China Banking 71 China Life China Insurance 72 Cisco United States Tech 73 Siemens Germany Engineering Construction 74 IKEA Sweden Retail 75 Vodafone United States Kingdom Telecoms 76 CVS Health United States Retail 77 Netflix United States Tech 78 Orange France Telecoms 79 Hyundai Group South Korea Auto 80 China Telecom China Telecoms 81 Evergrande China Real Estate 82 HSBC United Kingdom Banking 83 JP Morgan United States Banking 84 Nestlé Switzerland Food 85 Audi Germany Auto 86 Tata Group India Engineering Construction 87 Baidu China Tech 88 SoftBank Japan Telecoms 89 Nissan Japan Auto 90 Pepsi United States Soft Drinks 91 LG Group South Korea Tech 92 Zara Spain Apparel 93 Ford United States Auto 94 Mastercard United States Commercial Services 95 au Japan Telecoms 96 Santander Spain Banking 97 RBC Canada Banking 98 Costco United States Retail 99 Chevron United States Oil & Gas 100 Instagram United States 101 Adidas Germany Apparel 102 Country Garden China Real Estate 103 Target United States Retail 104 Wuliangye China Spirits 105 Fox United States Media 106 Walgreens United States Retail 107 H&M Sweden Apparel 108 Universal United States Media 109 AXA France Insurance 110 SAP Germany Tech 111 AIA China (Hong Kong) Insurance 112 Spectrum United States Telecoms 113 China Railway Construction Corporation China Engineering & Construction 114 Hitachi Group Japan Tech 115 BNP Paribas France Banking 116 Alibaba China Tech 117 Bank of Communications China Banking 118 Capital One United States Banking 119 NBC United States Media 120 Johnson's United States Cosmetics & Personal Care 121 TD Canada Banking 122 Volvo Sweden Auto 123 Cartier France Apparel 124 Louis Vuitton France Apparel 125 Anthem United States Healthcare 126 KFC United States Restaurants 127 Petronas Malaysia Oil & Gas 128 Chevrolet United States Auto 129 ExxonMobil United States Oil & Gas 130 Shanghai Pudong Development Bank China Banking 131 Warner Bros. United States Media 132 Paypal United States Commercial Services 133 Airbus France Aerospace & Defence 134 KPMG United States Commercial Services 135 China CITIC Bank China Banking 136 Sumitomo Group Japan Mining, Iron & Steel 137 Optum United States Healthcare 138 Midea v China Tech 139 Sberbank Russia Banking 140 Sony Japan Tech 141 NetEase China Tech 142 EDF France Utilities 143 Panasonic Japan Tech 144 booking.com United States Tech 145 Uniqlo Japan Apparel 146 Industrial Bank China Banking 147 CRECG China Engineering & Construction 148 Barclays United Kingdom Banking 149 Chanel France Cosmetics & Personal Care 150 JR Japan Logistics 151 JD.com China Tech 152 ING Netherlands Banking 153 MUFG Japan Banking 154 Tesco United Kingdom Retail 155 Scotiabank Canada Banking 156 Renault France Auto 157 DHL Germany Logistics 158 SK Group South Korea Telecoms 159 CBS United States Media 160 Postal Savings Bank China Banking 161 Lockheed Martin United States Aerospace & Defence 162 Vanke China Real Estate 163 Hermes France Apparel 164 Aetna United States Healthcare 165 Greenland China Real Estate 166 L'Oréal France Cosmetics & Personal Care 167 BBVA Spain Banking 168 China Pacific Insurance Company China Insurance 169 Eni Italy Oil & Gas 170 Movistar Spain Telecoms 171 Canon Japan Tech 172 UBS Switzerland Banking 173 Telstra Australia Telecoms 174 Goldman Sachs United States Banking 175 Aldi United States Retail 176 Sky United Kingdom Telecoms 177 Engie France Utilities 178 Enel Italy Utilities 179 Humana United States Healthcare 180 China Unicom China Telecoms 181 Gucci Italy Apparel 182 Sam's Club United States Retail 183 BMO Canada Banking 184 Delta United States Airlines 185 7-Eleven Japan Retail 186 HP United States Tech 187 Nokia Finland Tech 188 U.S. Bank United States Banking 189 Lexus Japan Auto 190 Medtronic United States Healthcare 191 American Airlines United States Airlines 192 Carrefour France Retail 193 China Minsheng Bank China Banking 194 Union Pacific United States Logistics 195 Equinor Norway Oil & Gas 196 PICC China Insurance 197 Mitsui Group Japan Mining, Iron & Steel 198 TSMC China(Taiwan) Tech 199 Yanghe China Spirits 200 Land Rover United Kingdom Auto 201 Morgan Stanley United States Banking 202 DBS Bank Singapore Banking 203 Pemex Mexico Oil & Gas 204 eBay United States Tech 205 Lidl Germany Retail 206 ADNOC UAE Oil & Gas 207 GEICO United States Insurance 208 Sumitomo Mitsui Banking Corporation Japan Banking 209 3M United States Tech 210 Valero United States Oil & Gas 211 TIM Italy Telecoms 212 Cognizant United States IT Services 213 Red Bull Austria Soft Drinks 214 Adobe United States Tech 215 SK Hynix South Korea Tech 216 Hikvision China Tech 217 PNC United States Banking 218 United States Airlines United States Airlines 219 Johnson & Johnson United States Cosmetics & Personal Care 220 ABB Switzerland Engineering & Construction 221 ESPN United States Media 222 Ferrari Group Italy Auto 223 Yahoo! Japan Tech 224 Broadcom United States Tech 225 BT United Kingdom Telecoms 226 Etisalat UAE Telecoms 227 Rabobank Netherlands Banking 228 BASF Germany Chemicals 229 Honeywell United States Engineering & Construction 230 Airbnb United States Tech 231 Zurich Switzerland Insurance 232 Poly Development China Real Estate 233 Philips Netherlands Tech 234 Longfor Properties China Real Estate 235 Purina Switzerland Food 236 Cigna United States Healthcare 237 General Dynamics United States Aerospace & Defence 238 3 China (Hong Kong) Telecoms 239 Danone France Food 240 Gillette United States Cosmetics & Personal Care 241 Salesforce United States Tech 242 Gazprom Russia Oil & Gas 243 Youku China Tech 244 Woolworths Australia Retail 245 Rolex Switzerland Media 246 Allstate United States Insurance 247 CRRC China Engineering & Construction 248 CIBC Canada Banking 249 Coles Australia Retail 250 Bell Canada Telecoms 251 Metlife United States Insurance 252 Gree Electric Appliances China Tech 253 Subway United States Restaurants 254 Vinci France Engineering & Construction 255 Subaru Japan Auto 256 NatWest United Kingdom 257 HPE United States Tech 258 Yili China Food 259 China Everbright Bank China Banking 260 Northrop Grumman United States Aerospace & Defence 261 Commonwealth Bank Australia Banking 262 Caterpillar United States Engineering & Construction 263 Coach United States Apparel 264 Progressive United States Insurance 265 Marubeni Group Japan Mining, Iron & Steel 266 Tesla United States Auto 267 Budweiser United States Beers 268 Credit Suisse Switzerland Banking 269 Qualcomm United States Tech 270 Publix United States Retail 271 Prudential (US) United States Insurance 272 Nintendo Japan Tech 273 Hilton United States Hotels 274 O2 United Kingdom Telecoms 275 Activision Blizzard United States Tech 276 Société Générale France Banking 277 LIC India Insurance 278 Sprint United States Telecoms 279 Michelin France Tyres 280 T.J. Maxx United States Retail 281 Schlumberger United States Oil & Gas 282 Poste Italiane Italy Insurance 283 Generali Group Italy Insurance 284 STC Saudi Arabia Telecoms 285 MCC China Engineering & Construction 286 Sunac China Real Estate 287 Fresenius Germany Healthcare 288 Neutrogena United States Cosmetics & Personal Care 289 Bud Light United States Beers 290 Bridgestone Japan Tyres 291 Victoria'sSecret United States Apparel 292 Roche Switzerland Pharma 293 Telus Canada Telecoms 294 NIVEA Germany Cosmetics & Personal Care 295 Ross Dress For Less United States Retail 296 Dow United States Chemicals 297 Itaú Brazil Banking 298 Brookfield Asset Management Canada Banking 299 Enterprise United States Car Rental Services 300 Lloyds Bank United Kingdom Banking 301 Heineken Netherlands Beers 302 KEPCO South Korea Utilities 303 Lego Denmark Toys 304 Nvidia United States Tech 305 Kellogg's United States Food 306 Pampers United States Cosmetics & Personal Care 307 BNSF United States Logistics 308 Aviva United Kingdom Insurance 309 L&M United States Tobacco 310 Rogers Canada Telecoms 311 Southwest Airlines United States Airlines 312 ANZ Australia Banking 313 Dollar General United States Retail 314 Haier China Tech 315 Infosys India IT Services 316 Bouygues Group France Engineering & Construction 317 China Resources Land China(Hong Kong) Real Estate 318 Tyson United States Food 319 Centurylink United States Telecoms 320 Domino'sPizza United States Restaurants 321 ADP United States Commercial Services 322 Playstation Japan Tech 323 Prudential (UK) United Kingdom Insurance 324 John Deere United States Engineering & Construction 325 Merrill Lynch United States Banking 326 Christian Dior France Apparel 327 HCA United States Healthcare 328 Safran France Aerospace & Defence 329 Emirates UAE Airlines 330 nab Australia Banking 331 Bayer Germany Pharma 332 Discover United States Banking 333 ABC United States Media 334 20th Century Fox United States Media 335 LinkedIn United States Tech 336 Mizuho Financial Group Japan Banking 337 Xiaomi China Tech 338 Bradesco Brazil Banking 339 suning.com China Retail 340 Lenovo China Tech 341 Geely Auto China Auto 342 McKinsey United States Commercial Services 343 Swisscom Switzerland Telecoms 344 State Bank of India India Banking 345 BHP Australia Mining, Iron & Steel 346 Nescafé Switzerland Soft Drinks 347 Claro Mexico Telecoms 348 Chubb Switzerland Insurance 349 Capgemini France IT Services 350 Crédit Agricole France Banking 351 Tiffany & Co. United States Apparel 352 Circle K Canada Retail 353 Thermo Fisher Scientific United States Tech 354 SFR France Telecoms 355 Sainsbury's United Kingdom Retail 356 Lukoil Russia Oil & Gas 357 Daiwa House Japan Engineering & Construction 358 Sysco United States Commercial Services 359 PTT Thailand Oil & Gas 360 Telenor Norway Telecoms 361 El Corte Inglés Spain Retail 362 Pall Mall United Kingdom Tobacco 363 UOB Singapore Banking 364 OCBC Bank Singapore Banking 365 Nordea Denmark Banking 366 Chunghwa China (Taiwan) Telecoms 367 Kroger United States Retail 368 Asda United Kingdom Retail 369 MS&AD Japan Insurance 370 Western Digital United States Tech 371 Standard Chartered United Kingdom Banking 372 DXC Technology United States IT Services 373 La Poste France Logistics 374 Travelers United States Insurance 375 Tim Hortons Canada Restaurants 376 BUICK United States Auto 377 McLane United States Logistics 378 Sprite United States Soft Drinks 379 Nippon Life Insurance Japan Insurance 380 Raytheon United States Aerospace & Defence 381 Intesa Sanpaolo Italy Banking 382 Swiss Re Switzerland Insurance 383 Carmax United States Retail 384 Emerson Electric United States Tech 385 Macy's United States Retail 386 CLINIQUE United States Cosmetics & Personal Care 387 Luzhou Laojiao China Spirits 388 Innogy Germany Utilities 389 Pizza Hut United States Restaurants 390 AutoZone France Retail 391 Micron Technology United States Tech 392 E Leclerc France Retail 393 SHISEIDO Japan Cosmetics & Personal Care 394 Westpac Australia Banking 395 Texas Instruments United States Tech 396 Mahindra Group India Auto 397 Deutsche Post Germany Logistics 398 Kohl's United States Retail 399 HBO United States Media 400 Dalian Wanda China Real Estate 401 Harbin China Beers 402 Phillips 66 United States Oil & Gas 403 BBC United Kingdom Media 404 Pantene United States Cosmetics & Personal Care 405 QNB Qatar Banking 406 Marriot United States Hotels 407 Suzuki Japan Auto 408 ConocoPhillips United States Oil & Gas 409 ctrip.com China Tech 410 Mengniu China Food 411 Discovery United States Media 412 Estée Lauder United States Cosmetics & Personal Care 413 CNBM China Engineering & Construction 414 Sherwin-Williams United States Retail 415 AIG United States Insurance 416 HDFC Bank India Banking 417 Sodexo France Commercial Services 418 Mobil United States Oil & Gas 419 VMWARE United States Tech 420 Airtel India Telecoms 421 Pfizer United States Pharma 422 CNOOC China Oil & Gas 423 Wrigley's United States Food 424 Applied Materials United States Tech 425 Galaxy Macau China (Macau) Hotels 426 Telia Sweden Telecoms 427 Lay's United States Food 428 Centene Corporation United States Healthcare 429 Burberry United Kingdom Apparel 430 McCain Canada Food 431 Huggies United States Cosmetics & Personal Care 432 BAE Systems United Kingdom Aerospace & Defence 433 HCL India IT Services 434 Johnnie Walker United Kingdom Spirits 435 Nordstrom United States Retail 436 Petrobras Brazil Oil & Gas 437 Cathay Life Insurance Co China (Taiwan) Insurance 438 CSX United States Logistics 439 Dunkin' United States Restaurants 440 Esso United States Oil & Gas 441 Crédit Mutuel France Banking 442 Telkom vIndonesia Indonesia Telecoms 443 Canadian National Railway Canada Logistics 444 CJ Group South Korea Food 445 ABN AMRO Netherlands Banking 446 CNRL Canada Oil & Gas 447 Kraft United States Food 448 Reliance India Oil & Gas 449 Saint-Gobain France Engineering & Construction 450 Aflac United States Insurance 451 Prada Italy Apparel 452 Dove United Kingdom Cosmetics & Personal Care 453 CFLD China Real Estate 454 China Southern China Airlines 455 Maersk Denmark Logistics 456 Abbott United States Pharma 457 Schneider Electric France Engineering & Construction 458 KBC Belgium Banking 459 SSE United Kingdom Utilities 460 The North Face United States Apparel 461 CCCC China Engineering & Construction 462 Fubon Life China (Taiwan) Insurance 463 Garnier France Cosmetics & Personal Care 464 United Technologies United States Aerospace & Defence 465 Doosan Group South Korea Engineering & Construction 466 Omega Switzerland Apparel 467 Polo Ralph Lauren United States Apparel 468 Repsol Spain Oil & Gas 469 Cummins United States Engineering & Construction 470 Ferguson United States Engineering & Construction 471 Thales France Aerospace & Defence 472 CaixaBank Spain Banking 473 Jack Daniel's United States Spirits 474 Shinhan Financial Group South Korea Banking 475 ArcelorMittal Luxembourg Mining, Iron & Steel 476 BB&T United States Banking 477 Banco do Brasil Brazil Banking 478 Viettel Telecom Vietnam Telecoms 479 Lotte Group South Korea Food 480 Randstad Netherlands Commercial Services 481 Deutsche Bank Germany Banking 482 Carrier United States Engineering & Construction 483 iQiyi China Tech 484 Clarins France Cosmetics & Personal Care 485 CNP Assurances France Insurance 486 Tide/Ariel United States Cosmetics & Personal Care 487 Iberdrola Spain Utilities 488 Bloomberg United States Media 489 Safeway United States Retail 490 Caixa Brazil Banking 491 China Eastern China Airlines 492 Halliburton United States Oil & Gas 493 Adecco Switzerland Commercial Services 494 Maybank Malaysia Banking 495 Gatorade United States Soft Drinks 496 KB Financial Group South Korea Banking 497 Daikin Japan Engineering & Construction 498 Marshalls United States Retail 499 Bank of Beijing China Banking 500 British Airways United Kingdom Airlines关于Brand Finance
Brand Finance是全球领先的独立品牌价值和战略咨询公司，每年会对全球数千个知名品牌进行评估，“全球品牌价值500强”是全球唯一被国际标准委员会ISO认证的榜单，在国际上具高度权威性。该榜单主要从三个维度评估企业品牌价值，即品牌强度指数、特许费率、品牌营业收入，重点考究企业可持续发展、客户服务、企业社会责任等方面。
全球品牌排行榜亮点
每年，Brand Finance都会重视全球最大的品牌。全球500个最具价值品牌的所有行业和国家都包含在1月22日在瑞士达沃斯世界经济论坛上发布的品牌融资全球500强报告中。
法拉利加速夺得世界最强品牌称号，得分为94.8分（满分100分）和AAA+评级。
三大品牌中的三个：德勤，普华永道和安永，获得精英AAA+品牌实力评级，而毕马威落后于此。
亚马逊捍卫全球最有价值品牌的优势地位，增长25％至1879亿美元，苹果和谷歌排名第二和第三。
随着科技品牌在排名中领先，微软以47％的品牌价值增长回归前五，而Facebook认为其品牌实力受丑闻玷污。
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